Designing the visual identity of KCSB-FM's 2023 fund drive campaign
Vibrant, earth-toned colors drive home the theme, "Radio from the Ground Up." The beach land scope evokes classic Santa Barbara imagery while the fun, funky moles lean into the playfulness and DIY nature of the station.
Previous iterations of the poster from the initial sketch to a more developed draft. This draft was tweaked to include beach/ocean imagery, a more cohesive color palette, and a call to action.