KCSB 2023 Fundraising Campaign Design
Design, branding, and merchandise for KCSB-FM’s annual fund drive.
Fund Drive Poster
The fund drive poster uses a vivid, illustrative style to convey KCSB-FM’s do-it-yourself ethos. Vibrant, earth-toned colors drive home the tagline of "Radio from the Ground Up." The beach landscape evokes classic Santa Barbara imagery and reminds the viewer of KCSB’s place in the local community while the fun, funky moles lean into the playful and DIY nature of the station.
Supporting Designs
Donation quarter sheets, event graphics for social media, and merchandise designs all carry through the character of the mole and the colors established in the poster. The mole character acts as a fun symbol for the calls-to-action described, creating a sense of cohesion between all fund drive materials.
